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We spotted this ad in a magazine while on a train, and laughed uncontrollably. We assumed it was a joke, or possibly referring to a product made for people with pathological body odour paranoia.
However, after viewing the website, we have realised that these products are actually made for people suffering from things like Crohns disease, Dyspepsia, Colitis, IBS (Irritable Bowel Syndrome), IBD (Inflammatory Bowel Disease), food intolerances and digestive disorders.
We find this not wildly irrelevant to the topic of this blog, and also, we think the underwear looks quite nice. If you find yourself in need of flatulence-filtering underwear, have a look at http://www.myshreddies.com.
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